This is a follow up to my last post about career services: Career services is competing with YouTube and influencers. With close to 300 views in past five days it’s clear the themes resonated with professionals in career services.

In the prior post I advocate for creating online career content that doesn’t recreate the wheel. I also make the case that career services leadership needs to hire people with content creation skills. Just because someone can coach doesn’t mean they can develop engaging content.

Today I just stumbled on this article about students creating their own content for university marketing (h/t to @TaylorLorenz who write about how students (teens) actually use the internet and whom I learn everything from):

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