Chatbot Conversation Design: The future of English major jobs?

“So what’re you going to do with an English degree?” – Clueless relatives and friends of English majors everywhere. 

English majors have skills. They create narratives. They’re creative or at least understand the creative process. They’re comfortable with ambiguity, critical thinkers, can make sense out of massive amounts of information, and have damn good command of the English language.They’re good at thinking from difference perspectives (the foundation of UX!). Yet English majors get a lot of shit for their pursuit of words and language despite the fact it’s going to be English majors with mad soft skills who will survive the future robots-take-our-jobs-apocolypse.

Soon the answer to WTF-are-you-going-to-do-with-an-English-degree may just be: conversation design. Chatbots are everywhere which means there’s a need for people who can write the scripts and design conversation flow. There’s not a steady stream of conversation design jobs yet but I’m seeing more pop up. Yesterday I saw the job post above and it screamed English major (albeit and English major with UX training but hey that’s what GA is for). Excellence in English writing and communications? Check. Copywriting and content creation? Check, easy to come by for any English major whose ever had a blog, run a club’s social accounts in school, etc. Knowledge of current conversational bots? Check, they’re everywhere. The rest can be gained with a little YouTube tutoring and Googling. Chatbot conversation designer for english majors

I’m a bit obsessed with chatbot design right now. I was super impressed by Cindy Gallop’s negotiation chatbot. Mostly though I’m curious about the people who design the conversations, how chatbots improve, and the fine line between shitty and helpful. I also think there’s great potential for chatbots in the career advising space. I’d love to work on a project designing a chatbot for career changers. So if you’re a chatbot company interested in exploring this area, get in touch with me.

Working abroad: not just for the elite

One of my fav podcasts, Game Plan, just did a show on living and working abroad. Their guest, Suketu Mehta, discusses his op-ed in the New York Times, Go East, Young American, and why more Americans should consider the expat option.

“You can have a car, an apartment, and live a middle class life if you are entirely unskilled. I see lots of American security personnel and fire fighters in the countries I go to around the world. It’s still mostly for the elite, but there’s more and more of these non-elite jobs that are opening up for Americans and Americans are going abroad to take them because they’re drying up in America itself.”

During the interview, Suketu covers a range of expat topics, from quality of life (i.e. not being an American workaholic), affordable healthcare, lower salaries and the unfavorable U.S. expat tax policy.

I spent the majority of my twenties finding ways to live abroad. The expat life was the reason I chose to do my graduate program abroad (that and it was cheaper and more international than anything I would get in the U.S.). I’m stateside now but I’m still dreaming about it. Podcasts like this are fabulously motivating.

 

Is $10k for an online graduate certificate worth it?

Northwestern University is offering an online certificate for future international educators (study abroad advisors, international student advisors, global program admins) for the price of $10,624.00. It’s a 1/2 year commitment for full time. The certificate program “prepares students for employment in various sectors of the international education field.”

As someone who has worked on both the university and vendor side of international education, from program management, to communications, to careers, I know the industry well. And I know that you don’t need a $10K graduate certificate to get into international education, especially for entry level roles.

Since this certificate prepares students for employment in international education, let’s take a look at the skills required for work in international education.

Here are the skills and requirements for a candidate seeking a study abroad advisor at North Dakota State University (starting salary: $36,000) :

And here are the skills and requirements for an Inbound Analyst at the Institute for International Education (aka an “NGO supporting these exchanges” as listed on the overview above). This associate-level role “monitors and advises a medium to large caseload of (more than 150) participants coming into the United States” and builds “networks with institutional partners and IIE constituents.” It’s a mid-level role, ideal for someone who isn’t fresh out of college.

So how does a certificate in Global Student Mobility prepare candidates for these types of roles?

It doesn’t.

Though the curriculum offers “a grounding in cross-cultural theories while also exploring the widening range of program types, methods of delivery, and the importance of experiential and service-learning exchanges,” the content doesn’t teach the skills desired in the job descriptions above. Communication skills, project management, and team work rank high, as well as the ability to interact with people from other cultures. These are skills gained from a candidate’s previous work, internships or projects, not from a certificate. While knowledge of the field no doubt helps, concrete skills like communication and prior work experience are what gets candidates hired.

The certificate also offers nothing for career prep (i.e. mentorship, networking, virtual professional hangouts), just a little note on “interesting opportunities.” For a certificate that claims to prepare students for employment in international education, this is disappointing.

So to learn about the field of international education it’s going to cost students $10,624.00.

Fun fact: the average salary for a study abroad advisor is $36K according to Glassdoor.

I know higher education needs (and relies on) revenue generating programs like this. I’m a huge supporter of online education (albeit, reasonably priced online education). I also know the value of cross-cultural theory and its importance in global work environments like international education offices. But this certificate just seems like a rip off for students. Students are likely to get more relevant experience in international education by volunteering or working abroad in an NGO or startup for 6 months instead. They’d likely save money and have a more interesting time as well.

So to experienced international educators: think back to the beginning of your career. What would make paying $10k for an online certificate worth it to you? 

A: Real life experience: completing a project that made an impact on an existing international exchange program

B: Mentoring from experienced professionals in the field, with weekly hangouts, introductions to other international educators, and customized career support for international educators.

C: A 75% discount

D: Areyoufuckingkiddingmenope

Tweet me your answer at @pdxnicolle.

 

 

Employers think online graduate certificates are nbd

“Glaser, from Adecco, agrees that the type of credential alone is becoming less important to employers. “It’s more about how they can sell the skills that they learned and really translate that into what’s in it for the employer,” she says.” – What Employers Think of Your Online Graduate Certificate,, Jordan Friedman, US News

Good news for online graduate program students: employers are cool with your credentials as long as you know how to talk about them.

Also bonus resume tip: no need to specify that your program was completed online.

Adventures in awkward storytelling

I’m working on many projects right now: I’m consulting, writing, and building. Eventually everything will be under one big reveal but I’m not there yet. So when someone asks me what I do I have a ton of flexibility in how I answer. I love the challenge of trying out new professional narratives in casual networking situations.

Last week I bombed hard as I was telling a new professional narrative. At a dinner party with my partner’s coworkers, someone said to me “So I hear you’re working on some coaching stuff.” I winced a bit. I’m not coaching. In fact, I’m trying to avoid coaching. So I tried out a new story:

Me: I used to coach but not anymore. Now I’m doing some consulting, working with career services to upgrade their curriculums for international students. But that’s just for right now because I’m launching a school to prepare students for the Fourth Industrial Revolution.

Him: Awkward silence and polite smile. 

Imagine it’s a fine summer evening and you’re enjoying some delicious ceviche talking amongst the group about the fresh scallops and vacation. And then someone tells you their working on preparing people for the Fourth Industrial Revolution.

WTF does that even mean?

He had no idea. I don’t blame him. I don’t even know why I said it. A polite silence ensued. He walked away. I went back to eating my ceviche and wallowed in the awkwardness.

Then I made a mental note: spend a little less time on the interwebs reading reports of robots taking over all the jobs and more time talking to real people.

Someone tell the CEO of LinkedIn how to use LinkedIn

Maybe you’ve noticed lately that LinkedIn is suffering from serious Facebook creep. And here we have proof: Jeff is searching for show recommendations from his professional network.

Which just leaves me with questions:

Does Jeff have friends?

Does Jeff hate Facebook?

Did Jeff read the 546 recommendations from rando connections?

What’s the use of LinkedIn’s newsfeed anyhow?

Can Artificial Intelligence find me a job?

Imagine if LinkedIn had a smart technology that guided you through each step of your job search. Imagine if it could accurately match you to jobs based on your background, conduct a skill gap analysis, and recommend courses to make you more qualified for a job. Imagine if it could pair you with a mentor and recommend conversational topics and questions based on mutual interests.

Admittedly, that’s all a bit of a wish list. But my hopes were up when I saw a IBM College tweet about a new service with Watson. For job seekers interested in working at IBM, Watson will help provide “job recommendations that match your skills and interests.” Watson, the do-it-all cognitive technology, is dipping its non-existent toes into career coach waters. As a career coach who’s spent years helping people figure out which jobs are right for them, I had to give Watson a try.

Interacting with Watson starts off easy. Like any good coach, Watson gives you options. It offers the option to explore common questions, answer questions about your experience, or upload your resume to let Watson recommend opportunities for you. I chose the easiest option, the resume upload, because it’s the laziest.

Seconds later, Watson had a list of job recommendations and the initial recommendations were in line with my background. It recommended three job categories at IBM to explore: Marketing, Consulting, and HR. Each category contained 50 jobs. Watson ranked each job by best match, with an icon indicating how well I matched the job opportunity and an info box showing which skills made me a match for the job. Unfortunately, the job opportunities ranged greatly in experience level, education and responsibilities. Oddly internship opportunities ranked high in my results, though I’ve been out of grad school for 8 years and have 10 years of relevant experience. I assumed Watson would only recommend relevant jobs related to my years of experience.

Feeling mildly overwhelmed with 150 matched opportunities, I returned to the beginning to answer questions so Watson could get to know me better. Watons’s questions were related to my work experience, skills, and passion. After answering all of them, Watson recommended a new category to explore: Design and Offer Management. It was a happy discovery. I’m obsessed with UX and immediately found a cool job for a User Experience Designer for Bluemix Garage, their innovation and transformation consultancy which does work with startup communities around the world. Dreamy.

Watson made discovering opportunities relatively seamless because I didn’t have to have to experiment with keywords or job titles to find jobs that may be a good fit, a challenge most job seekers struggle with. Watson also shows which of your skills matched you to a job. Compare that to LinkedIn’s job recommendations which are frequently odd and a mystery, and suddenly Watson seemed quite helpful.

Unfortunately Watson’s helpful magic stalled as I moved from recommendations to interactive chat. As I explored recommended categories, Watson encouraged me: “While you explore these jobs, feel free to ask me any questions you may have about IBM. For example, I want to know about… to learn about company culture, locations and more.”

So I inquired. “Do you have jobs in Portland?” Watson displayed jobs in my category that were tagged “multiple cities” as well as San Francisco and Austin, etc. Was Watson making a hipster connection? I’m still not sure if they have jobs in Portland.

Then I thought of questions a college student might ask. I asked, “what jobs do you have for college graduates?” Watson replied: Based on your resume, it looks like you would be interested in these job categories. You can learn more about these categories or explore opportunities in each category.

I tried to get more specific. “What internships do you have for college graduates?” Watsons repeated the same answer as above. “What is the best way to get a job at IBM?” Same reply, Based on your resume… I asked “How long is the hiring process?” I was directed to a web page on the recruiting process which had little detail. I asked if IBM has MBA-level jobs. The response was “Super, I found opportunities in one job category” The category: Project executive. I tried to clarify, “Are there roles for MBAs in strategy?”

Watson’s response: “Sorry that area is out of my expertise.” Watson apparently hasn’t met IBM’s MBA team.

With daily articles on artificial intelligence and the power of machine learning appearing in my newsfeed regularly, it’s easy to get caught up in the hype of cognitive technology. I made a lot of assumptions as I started to interact with Watson, all driven by hype. I assumed Watson would show me unique opportunities based on my specific questions. I assumed it would offer insights about working at IBM beyond a link to a corporate webpage. I assumed it understood job seekers better. Watson isn’t there yet. To be fair, this service is in its infancy. IBM notes that Watson is learning and can’t answer all the questions.

I remain optimistic though. Artificial intelligence applied to the job search is a potential that is too good to ignore. Some companies already see the future. WayUp just raised $18 million for their platform which uses machine learning to improve job matches between students in students and employers. Looking beyond improved matching, a smart service that helps people navigate the job search – an anxious, joyless, and time consuming process that everyone dislikes – is enticing. There are not enough human career coaches to assist people through the coming workforce disruption. People need guidance as they think through retraining options and upskilling. A smarter Watson could serve as a virtual career coach and support system to help people navigate an increasingly ambiguous future of work.

I look forward to that day.

Soft skills are anything but soft

“If there’s one lesson you can take away from the work I’ve done recently on social skills is that you need to have both types of skills. The thing about being a good conversationalist is that lots of people are. So that alone won’t get you anywhere. What you need is to be well-rounded, I don’t mean that in a loose way but in a rigorous way. Try to be good at two things, especially two things that are not that closely related to each other. Two things that it’s uncommon to be good at together. One of them is that most people are really good coders or programmers, a lot of them might be not so socially skilled. So if you can do both those things you’re going to be incredibly valuable because you have an unusual combination of skills and you’re hard to replace. So if you got good technical skills and soft skills you’re like gold to employer. So seek out opportunities to be good at unusual combination of things.”

– David Demming, Professor of Education and Economics at the Harvard Graduate School of Education, giving advice to employees on the role of soft skills in the future of work, on the Future of Work Podcast episode, The Future of Education, Skills, and the Economy.

There’s much to dive into in this podcast: the unbundling of higher education, the role of soft skills with AI technology and who is responsible for teaching those skills, income inequality, and a discussion on what we actually mean when we refer to the skills gap.

I’m also on a mission to reframe soft skills. Soft skills are power skills. If you can build relationships, influence, and communicate your ideas in a powerful narrative with impact, those are power skills. There’s nothing soft about those skills.

Who’s responsible for teaching students the soft skills?

“Of the top five skills important to their job, the ones related to “people” skills or emotional intelligence are among the most important, with interpersonal skills (e.g., active listening, persuasion and negotiation, time management) topping the list. Others, like interpersonal orientation (e.g., cooperation, concern for others, self-control), learning, motivation, and leadership (e.g., achievement, persistence, initiative, adaptability), and conscientiousness (e.g., dependability, attention to detail, and integrity) also rate highly regardless of job function.” – GMAC 2017 Alumni Perspectives Survey 

So why are Career Services departments so focused on teaching resume and cover letter writing? If not career services, who in higher education is responsible for ensuring students have these skills?

(P.S. I teach soft skills.)

Treehouse masters career storytelling

I just flaked out on another Coursera course. I thought this would be the time I stuck with it; I even paid for it in hopes I wouldn’t flake. But flake I did.

I’m still focused on upskilling, so I joined another online school, Treehouse. I’ve used them before to learn html and css basics. I love their UX and the entire feel of their learning experience. I’m surprised that feel matters so much to me – but then again learning environments matter offline, so why shouldn’t it matter online?

So I’m onto a new online learning platform, this time focusing on skills that I need right now. I’m taking their WordPress track as all my websites are hosted on WordPress. I can cobble together awesome themes pretty well but I have no idea how WordPress actually works and Treehouse has a robust track that dives into everything I need to know.

As I was pursuing courses I noticed Treehouse excels in another area: storytelling. More specifically, telling the stories of successful career changers. Making a shift to a new career is a daunting task: you have to obtain the skills and convince employers that you can do the job, the latter of which can be even harder than acquiring the new skills. Career changers struggle with doubt, lack of self-confidence, opaque career paths, and lack of knowledge about hiring companies and opportunities. Treehouse uses profiles to share stories from a wide range of people – former customer service specialists, laid off professionals, personal trainers, urban planners – from across the globe. Seeing diverse stories of successful career changers helps learners visualize themselves doing the same. It’s even possible it gives them a bit more confidence. As they read, they’re likely telling themselves, hey, if they can do it, I can do it too. 

Testimonials about impact are important for prospective online students. But the full stories that dive into the learning journey and offer advice serve a purpose too: to motivate career changers. Treehouse puts out a clear message to career changers: everyone’s doing it and you can to.

So bravo to Treehouse. Here’s hoping other online schools invest the time in career storytelling too.